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Understanding Adwords and Analytics event tracking

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# 1
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I'm trying to understand how to track events b/w both Adwords and Analytics.

 

So I wanted to import my goal and event tracking from Analytics into Adwords. However, it seems that the events are not being tracked in Adwords Conversion Actions report under Tools unless I also add the specific tag onto that page as well? I thought it was enough to just import the goals from Analytics into Adwords and I'm done?

 

 

Re: Understanding Adwords and Analytics event tracking

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# 2
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Hello Carl,

In order to track conversions within adwords you must have conversion codes set up on your website.