Understanding Adwords and Analytics event tracking
I'm trying to understand how to track events b/w both Adwords and Analytics.
So I wanted to import my goal and event tracking from Analytics into Adwords. However, it seems that the events are not being tracked in Adwords Conversion Actions report under Tools unless I also add the specific tag onto that page as well? I thought it was enough to just import the goals from Analytics into Adwords and I'm done?