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UTM variable {adgroup}

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We are setting up a new format for camapign names and utm tags.

 

Is it possible to capture the Ad Group name using a UTM variable.

 

Its common to see utm_term={keyword} so I'm wondering if I can use utm_term={adgroup}

 

thanks. 

1 Expert replyverified_user
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Solution
Accepted by topic author Hasan L
September 2015

Re: UTM variable {adgroup}

Top Contributor
# 2
Top Contributor
Hi Hasan,
There is no value track parameter for ad groups. You have to manually pass it yourself I'm afraid.

Re: UTM variable {adgroup}

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Why do you need it?
The ad group name is passed to Google Analytics by default.

Re: UTM variable {adgroup}

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭
Hi,

If you enable auto tagging and also link AdWords and Analytics, all the AdWords metrics will be pulled through into Analytics automatically without the need for utm tracking.

If you would still like to use utm tracking for whatever reason, you could use a parameter not designed for the Ad Group to be used for that purpose. For Example, you could use UTM_Term for your ad group name.

You would need to create custom segments or custom reporting in Analytics but it can be done.
Ryan.