Trying to track 2 "1-per-click" conversions

[#1]

Hi,

I'm trying to do something that should be very easy if it wasn't for some Adwords limitation. I'm hoping someone here could give my a solution of anything I could do.

I want to set a conversion when my users visit a specific page on my site. I want to use the 1-per-click for that. Basically I don't care if the user visit it twice or more. I want to set my CPA bidding on a 1-per-click basis. At this point, no problem.

Problem arise when I also want to add a second conversion for a "signup" action for my own info. Adwords is making it impossible to segment by "conversion action name" on a 1-per-click basis. Only on a muli-click-basis!

What else could I do? Could I use Analytics to add a totally different tracking of some kind? I simply want to count the number of unique signups for each of my ad groups and know from which Campaign / adgroup it comes.

Any suggestion would be greatly appreciated!

Thank you!

[#2]

Yes, you can do this in Analytics.
You can set up a microconversion or a goal. Simply create a goal in GA as a pageview of that particular page. In GA, you can segment by conversion types.

Bear in mind though that AdWords and GA record conversions differently. AdWords records the conversion at the time of the LAST CLICK, GA records the conversion at the time of the conversion.

[#3]

That's good news, but tell me, will I see my Adwords campaigns and adgroups in GA? Will the goal report be segmented accordingly?

[#4 · Accepted solution]

Yes That's the awesome thing about GA.

As long as your GA and Adwords accounts are linked correctly, there's a whole new world of data, multi channel attribution and conversion data available to you.

[#5]

Nice! I'll try to set this in in the next few hours. Thanks a lot!

[#6]

No worries. Let me know how you get on.

[#7]

Hi,
Got a quick question, I linked my newly create GA account to my Adwords Acc. The code GA wants me to put on all my pages, it is the same that I have to get installed on my payment processor confirm page to track a goal? ( it is under a different domain ).

[#8]

Talk to your payment processor - often they are able to grab the data and then pass it back to your site if the visitor completes a purchase. This is often a simple config setting.

[#9]

What Steve said. It will be a lot easier to implement.

If you have no option but to use your payment processors domain, have a look here:
https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingSite

Finally, it's important that you set up ecommerce tracking (as well as goal tracking) in GA. They're two separate things. eCommerce tracking is a lot more powerful and will open a whole new world of attribution reports for you.

[#10]

Ok, My processor isn't setup to pass something back to me but it can load a piece of code on the confirmation page on their domain. the domain is always the same. no subdomains etc.

I've linked my adwords / analytics accounts, I can see my adwords campaigns in analytics. that works. Now like I was saying I need to see the number of unique signups. Basically I need to know when the "theirdomain.com/confirmpage.htm" is loaded. That means I got a signup.

I need help for 2 things:

1. Do I have to turn on Ecommerce as described on this page?https://support.google.com/analytics/answer/1009612?hl=en

2. My current Analytics code is:

<script type="text/javascript">

  var _gaq = _gaq || [];  

   _gaq.push(['_setAccount', 'UA-XXXXXXXX-1']);  

   _gaq.push(['_trackPageview']);

  (function() {     var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;

  ga.src=('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';

   var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);   })();

</script>

I'm about to ask my processor to load this modified code:

<script type="text/javascript">

  var _gaq = _gaq || [];  

   _gaq.push(['_setAccount', 'UA-XXXXXXXX-1']);

   _gaq.push(['_setDomainName','theirdomain.com']);
   _gaq.push(['_setAllowLinker',true]);   // <-- do I actually need to add this line?

   _gaq.push(['_trackPageview']);

  (function() {     var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;

  ga.src=('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';

   var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);   })();

</script>

I would like to know if my modification seems to make sense? Do I really need the setallowlinker?

thanks!!