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Trying to get one-to-one keyword to phone call conversion data out of AdWords

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I hope you can help with a problem. I am trying to get from AdWords one-to-one data for keywords and their associated phone call conversions from ad extensions. Our call tracking system captures a caller ID and the time of the call and conversion. Using this data, I have been able to successfully upload phone call conversions with the import feature (.../answer/6275629). It appears that AdWords is matching each phone call to the keyword that drove it. All good so far.

 

However, I don't see a way to get the data back out of AdWords at the phone call level. When I run a keyword report, it aggregates the data to the keyword level, so if a keyword drove 5 calls from ad extensions, it just shows that 5 call conversions took place. But it doesn't provide the caller IDs so that we can determine exactly which calls came from particular keywords. Is there a report or API call that does this?

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Karl M
May 2017

Re: Trying to get one-to-one keyword to phone call conversion data out of AdWords

[ Edited ]
Top Contributor
# 6
Top Contributor

first, any disrespect or general mean-spiritedness are
violations of this help-forum's community-guidelines.

 

as to the specific question related to obtaining
one-to-one correspondence between keyword

and phone-call-conversion-data --

 

as was indicated, currently, there is no such direct feature
available within the ad-account's user-interface, nor the api.

 

a general method/process to simulate such a feature is:
(1) store the gclid of the call someplace off-line --
e.g. via a customer-relationship-management system;
(2) after a conversion has been confirmed, then
upload only those specific gclid to the ad-account;
(3) the gclid may then be used to map those specific calls to a keyword.

 

as an aside, there is also the dimensions-tab, that segments click-types,
such as mobile-clicks-to-call, from campaigns, ad-groups, ads, or keywords,
which may be of some value, depending on the business's (tracking) goals.

 

google may also be contacted directly for the specific steps required for the
importing of off-line-conversion-tracking data, any beta or related features,
dimensions-tab call-extension/conversion details, or ad-specific guidance.

 

some of these tasks may be automated via google's api.

 

generally, google's api's expose a subset of data and automation-tasks that
the ad-account's user-interface currently provides -- not more; however, this
help-forum is beyond the scope of the api's and google's official api forums
are currently here:
https://groups.google.com/forum/#!forum/adwords-scripts
https://groups.google.com/forum/#!forum/adwords-api

 

feedback for adding/lacking a feature may also be given directly to google:

https://support.google.com/adwords/contact/aw_complaint

 

see also
https://support.google.com/adwords/answer/7180997
https://support.google.com/adwords/answer/2998031
https://support.google.com/adwords/answer/7014069
https://support.google.com/adwords/answer/7012522

https://support.google.com/analytics/topic/1120718

https://support.google.com/analytics/answer/1033068

https://support.google.com/analytics/answer/1136960

 

View solution in original post

Trying to get one-to-one keyword to phone call conversion data out of AdWords

Top Contributor
# 2
Top Contributor

Hi @Karl M

Well... The point here is  that  a keyword triggers an  with a call extension integrated into the ad. The keyword don't not directly triggers the call itself. So, technically,  to track the call at the keyword level, it's a bit  of a complex issue.  I know that there are vendors (3 party) which offer to track calls at the keyword level. Currently not available by Google.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Trying to get one-to-one keyword to phone call conversion data out of AdWords

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

OK, I edited my post to make it a bit clearer.  Yes, of course, a keyword doesn't drive a call directly.  The keyword drives an ad with a call extension that ultimately drives a call.  The question still stands, however -- if there are 3rd parties out there that offer to track calls from ad extensions at the keyword level, they must be using some AdWords API call, or a script, or something to fetch the keyword from AdWords.  So, what function are they using?

Trying to get one-to-one keyword to phone call conversion data out of AdWords

Top Contributor
# 4
Top Contributor

On this platform,  we do not recommend or endorse products / features not supported by Google. (Because of the simple reason that if technical issue is found we would not be able to escalate to the developers and to fix, while with Google we have a direct link to the product team).

I run a quick search on Google and found 3 vendors offering  a tracking system.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Trying to get one-to-one keyword to phone call conversion data out of AdWords

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

I didn't ask anyone to recommend or endorse any products or features not supported by Google.  I'm asking what GOOGLE API calls or functions could be used here to accomplish this goal.  Please, Mr. MosheTLV, stop replying to this post.  You clearly don't understand my questions and your uninformative responses only serve to confuse the issue.  Please let someone knowledgeable respond.  

Marked as Best Answer.
Solution
Accepted by topic author Karl M
May 2017

Re: Trying to get one-to-one keyword to phone call conversion data out of AdWords

[ Edited ]
Top Contributor
# 6
Top Contributor

first, any disrespect or general mean-spiritedness are
violations of this help-forum's community-guidelines.

 

as to the specific question related to obtaining
one-to-one correspondence between keyword

and phone-call-conversion-data --

 

as was indicated, currently, there is no such direct feature
available within the ad-account's user-interface, nor the api.

 

a general method/process to simulate such a feature is:
(1) store the gclid of the call someplace off-line --
e.g. via a customer-relationship-management system;
(2) after a conversion has been confirmed, then
upload only those specific gclid to the ad-account;
(3) the gclid may then be used to map those specific calls to a keyword.

 

as an aside, there is also the dimensions-tab, that segments click-types,
such as mobile-clicks-to-call, from campaigns, ad-groups, ads, or keywords,
which may be of some value, depending on the business's (tracking) goals.

 

google may also be contacted directly for the specific steps required for the
importing of off-line-conversion-tracking data, any beta or related features,
dimensions-tab call-extension/conversion details, or ad-specific guidance.

 

some of these tasks may be automated via google's api.

 

generally, google's api's expose a subset of data and automation-tasks that
the ad-account's user-interface currently provides -- not more; however, this
help-forum is beyond the scope of the api's and google's official api forums
are currently here:
https://groups.google.com/forum/#!forum/adwords-scripts
https://groups.google.com/forum/#!forum/adwords-api

 

feedback for adding/lacking a feature may also be given directly to google:

https://support.google.com/adwords/contact/aw_complaint

 

see also
https://support.google.com/adwords/answer/7180997
https://support.google.com/adwords/answer/2998031
https://support.google.com/adwords/answer/7014069
https://support.google.com/adwords/answer/7012522

https://support.google.com/analytics/topic/1120718

https://support.google.com/analytics/answer/1033068

https://support.google.com/analytics/answer/1136960

 

Re: Trying to get one-to-one keyword to phone call conversion data out of AdWords

Top Contributor
# 7
Top Contributor

@Karl M;

You are kindly requested to be respectful to members of this community (both in tone, attitude and language): all have them are volunteers who try to help others. A simple follow up question would have helped much more (in) addressing the issue  than an arrogant tone...

 

Rereading your question, I find no error in my reply. You mentioned that :"if there are 3rd parties out there that offer to track calls from ad extensions at the keyword level, they must be using some AdWords API call, or a script, or something to fetch the keyword from AdWords."

Had you run a quick search on  Google you would have found (as I  had indicated) 3rd parties offering the service (including some background on the technical aspects) as well  the  AdWords API help forum (which is a different forum than this one)) on which you could post a similar query.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’