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Tracking user behavior on landing pages for display ads

Sid
Visitor ✭ ✭ ✭
# 1
Sid
Visitor ✭ ✭ ✭

Hi,

Mine is a display ad campaign for a B2B organization, I want to understand the usage pattern of a person reaching my landing page on clicking the display ad. This is what I hope to track

- Time spent by the user on the landing page

- On which particular website did the user click on the ad, post which he was redirected to the landing page

- Action(s) performed by the user when on the LP - downloaded items, clicked on links etc

 

Essentially everything that the user does when he is on the landing page (also before and after).

 

I have read a little about conversion tracking and feel that it is not the answer, correct me if I am wrong, my understanding of conversion tracking is that it is used to track events - purchase, downloads etc and is not exactly for tracking navigational behavior of a user.

 

Is google analytics the answer? If yes, how?

do advice.

 

Thanks,

Sid

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Tracking user behavior on landing pages for display ads

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hi Sid,

Google Analytics is the answer of your questions.

with the help of Google Analytics you can perform following action:

  • Combining analytics with adwords
  • Easily tracks online campaigns
  • Shows where your visitors are coming from
  • Shows you visitors flow
  • Viewing visitors by timeframe, geography, and source
  • Viewing visitor details - from page views to bounce rate
  • Find and keep your most successful campaigns
  • Track your website revenue by setting a goal
  • Analyse and fix your sales funnel
  • Locate website errors and fix them
  • Improve content by analysing the bounce rate
  • Conversion rate
  • Number of transactions
  • Total revenue
  • Average order value
  • Number of unique purchases
  • Quantity of products sold
  • Quantity of each product sold
  • Revenue by product
  • Average price of products
  • Performance by date
  • Day to transaction
  • Visits to transaction

    for more info visit below link:

    http://support.google.com/analytics/bin/answer.py?hl=en&topic=1008008&answer=1008065

    http://support.google.com/adwords/bin/answer.py?hl=en&answer=2404031&from=55538&rd=1

    Thanks
    Anchal

View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Tracking user behavior on landing pages for display ads

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hi Sid,

Google Analytics is the answer of your questions.

with the help of Google Analytics you can perform following action:

  • Combining analytics with adwords
  • Easily tracks online campaigns
  • Shows where your visitors are coming from
  • Shows you visitors flow
  • Viewing visitors by timeframe, geography, and source
  • Viewing visitor details - from page views to bounce rate
  • Find and keep your most successful campaigns
  • Track your website revenue by setting a goal
  • Analyse and fix your sales funnel
  • Locate website errors and fix them
  • Improve content by analysing the bounce rate
  • Conversion rate
  • Number of transactions
  • Total revenue
  • Average order value
  • Number of unique purchases
  • Quantity of products sold
  • Quantity of each product sold
  • Revenue by product
  • Average price of products
  • Performance by date
  • Day to transaction
  • Visits to transaction

    for more info visit below link:

    http://support.google.com/analytics/bin/answer.py?hl=en&topic=1008008&answer=1008065

    http://support.google.com/adwords/bin/answer.py?hl=en&answer=2404031&from=55538&rd=1

    Thanks
    Anchal