1.7K members online now
1.7K members online now
Use AdWords conversion tracking and reporting to measure your results. Have a question about Google Analytics? Post it here, on the Google Analytics Community!
Guide Me

Tracking user behavior on landing pages for display ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭


Mine is a display ad campaign for a B2B organization, I want to understand the usage pattern of a person reaching my landing page on clicking the display ad. This is what I hope to track

- Time spent by the user on the landing page

- On which particular website did the user click on the ad, post which he was redirected to the landing page

- Action(s) performed by the user when on the LP - downloaded items, clicked on links etc


Essentially everything that the user does when he is on the landing page (also before and after).


I have read a little about conversion tracking and feel that it is not the answer, correct me if I am wrong, my understanding of conversion tracking is that it is used to track events - purchase, downloads etc and is not exactly for tracking navigational behavior of a user.


Is google analytics the answer? If yes, how?

do advice.




Marked as Best Answer.
Accepted by Zee (Community Manager)
September 2015

Re: Tracking user behavior on landing pages for display ads

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hi Sid,

Google Analytics is the answer of your questions.

with the help of Google Analytics you can perform following action:

  • Combining analytics with adwords
  • Easily tracks online campaigns
  • Shows where your visitors are coming from
  • Shows you visitors flow
  • Viewing visitors by timeframe, geography, and source
  • Viewing visitor details - from page views to bounce rate
  • Find and keep your most successful campaigns
  • Track your website revenue by setting a goal
  • Analyse and fix your sales funnel
  • Locate website errors and fix them
  • Improve content by analysing the bounce rate
  • Conversion rate
  • Number of transactions
  • Total revenue
  • Average order value
  • Number of unique purchases
  • Quantity of products sold
  • Quantity of each product sold
  • Revenue by product
  • Average price of products
  • Performance by date
  • Day to transaction
  • Visits to transaction

    for more info visit below link: