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Tracking template Adwords - Missing CPC data in Analytics

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi!

 

We used a tracking template in Adwords to track the conversions in our own system. Now I think Analytics doesn't get that the clicks we receive from Adwords are from Adwords. Auto tagging is on and the Adwords and Analytics accounts are linked. Should we add other parameters?

 

Hope you can help me!

Karin

1 Expert replyverified_user

Re: Tracking template Adwords - Missing CPC data in Analytics

Top Contributor
# 2
Top Contributor
Hi Karin,

I would take a look here and make sure you're set up properly for both manual and auto-tagging. This can get tricky to set up accurately and properly.

https://support.google.com/analytics/answer/1033981?hl=en&ref_topic=1308612

Are you duplicating the base UTM parameters in your tracking templates? What are you seeing in your reports? What's leading you to believe that the tracking is not accurate? Can you give us examples? I think anyone would need more info before they could offer any real assistance here.

-Tommy
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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Re: Tracking template Adwords - Missing CPC data in Analytics

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks! Going through the link you send I saw I missed this checkbox 'Allow manual tagging (UTM values) to override auto-tagging (GCLID values)'. I think it sould work now Smiley Happy

Re: Tracking template Adwords - Missing CPC data in Analytics

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
I have got antoher question from our developer.

We are not duplicating the UTM tags. The question is: is this required?

Thanks!

Re: Tracking template Adwords - Missing CPC data in Analytics

Collaborator ✭ ☆ ☆
# 5
Collaborator ✭ ☆ ☆
HI
Unless you are using UTM parameters in some place other than GA (e.g. your CRM) you dont need to pass UTMs your auto tagging should do the job.
Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog