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Tracking offline conversions

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi Team, 

I would like to know what is "GCLID Id" and How it is going to track the the offline calls. If we want to Implement this Offline call Tracking system in our website what would be step wise procedure to implement  this tracking.

 

 

Thanks & regard,

Rishi Acharya

  

Re: Tracking offline conversions

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆
Hi,

AdWords provides you with a unique ID, called a "GCLID," for every click that comes to your website from an AdWords ad. To track offline conversions, you'll save that ID along with whatever lead information you collect from the person who clicked your ad.

Later, when that person "converts" in the offline world, by signing a contract, for example, you give that GCLID back to AdWords along with a few details about the type of conversion it was and when it happened. Then AdWords records this conversion along with your other conversion tracking data.

All the instructions on how to do that are included here: https://support.google.com/adwords/answer/2998031?hl=en&ref_topic=3165803