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Tracking enhanced campaigns

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I use a third party tracking tool and have some concerns with regards to tracking following the announcement of enhanced campaigns last week. At the moment I can optimise a keyword based on ROI by device as each keyword has a seperate URL, as I understand it moving forwards I will only have one keyword where I can't distinguish by device and won't necessarily be able to optimise sufficiently.

 

It feels like Google is ensouraging me to use their conversion tracking product in order to get the depth in reporting that I might require. Does anyone know what reporting will be available to measure the impact of enhanced campaigns?

Re: Tracking enhanced campaigns

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

Hi 

I dont have a great deal of experience with enhanced campaigns but if what you are saying is the case then you can use valuetrack parameters {devicemodel}, {device} or {ifmobile:[value]} in your urls.

 

You can find more details about these parameters at
http://support.google.com/adwords/answer/2375447?hl=en

I hope this helps

 

Regards, Nik
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