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Tracking conversions without Ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Can i use Google Analytics to track conversions (purchases) on an ecommerce site regardless of where the visitor came from? I want to know conversions as a percentage of visitors and dont care about where the visitors came from.  It seems that conversion always has to be tracked to an ad but we are not using ads.

 

Thanks

1 Expert replyverified_user

Re: Tracking conversions without Ads

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Kevin

As per my knowledge, Goals in Analytics can help you with the same. There is a Goal - URL Destination which record conversions based on users viewing a specific page or screen.

Please read this Google Support for more info:
https://support.google.com/analytics/answer/1116091?hl=en

Hope that helps!

Abhishek

Re: Tracking conversions without Ads

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭

Hi Kevin,

 

Analytics shows both Organic and Paid search data. You can track conversions in Google Analytics without using ads. You just have to create/setup a Goal funnel using your website url and you should be able to track all the data associated with your website like visits, conversions etc.

 

Check below links about How to create Goals:

https://support.google.com/analytics/answer/1012040?hl=en

https://support.google.com/analytics/answer/1032415?hl=en

 

Is this what you are looking for?

 

Regards,

Ashish

Re: Tracking conversions without Ads

Top Contributor
# 4
Top Contributor
Hi Kevin B,

For an eCommerce site, I wouldn't recommend goals. Goals can't record the actual value of the sale. I do recommend eCommerce transaction tracking in Analytics. It's takes a little effort to set this up, but it's worth it. You get the exact value of each conversion, and you will know what items were sold.

You can import transactions to AdWords as conversions. That will help you calculate more accurate ROI for your campaigns.

Best of Luck,

Pete
petebardo -- Deadhead doing AdWords