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Tracking campaign by Adword gclid

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello Guys... 

 

I have few campaign in Google Adwords. I enabled auto tagging there. According to adwords documentation, it will generate a gclid during coming every visitor in my site from google adwords. I am able to get the gclid code perfectly. 

 

Now, is there any way to tell that this visitor come from which campaign by the help of gclid code?

2 Expert replyverified_user

Tracking campaign by Adword gclid

Rising Star
# 2
Rising Star

Hi Thouhedul,

 

Great question.

 

If you're using Google Analytics and link your Google AdWords and Google Analytics accounts, you will be able to see information in Google Analytics about the traffic coming from specific AdWords campaigns. See instructions here: https://support.google.com/adwords/answer/1704341?hl=en

 

If you want to pass the campaign name into your url, in the same way that the gclid is passed into your url, you can use ValueTrack parameters. See instructions here: https://support.google.com/adwords/answer/6305348

 

I hope that's helpful!

 

John

Tracking campaign by Adword gclid

Top Contributor
# 3
Top Contributor

Hi Thouhedul,

It looks like the only data you could extract from the gclid is the date and time of the click. Google doesn't release how the gclid is used. You can use auto-tagging and manual tagging together. For internal use, I'd avoid using utm_* named variables. It could skew your data in Analytics.

Google support tells us returning to your landing page via a bookmark does not get counted as an AdWords visit. Most likely this timestamp is how they determine if it was a click on an ad or a bookmark.

Best of Luck!

 

Pete

petebardo -- Deadhead doing AdWords