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Tracking and optimising keywords for repeat visits

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have a community website and my primary conversion goal is getting users to repeat a visit after an initial visit (So basically i want to identify keywords which result in a high % of users returning the site after an initial visit). What tracking should i setup in adwords/analytics? 

Marked as Best Answer.
Accepted by theniks (Top Contributor Alumni)
September 2015

Re: Tracking and optimising keywords for repeat visits

[ Edited ]
Community Manager
# 2
Community Manager

Hi Andrew,

You can create a Custom Report with the fields "Count of visits", "Day" and "Visits".
Also this Analytics Help Center article should help you set up your tracking.

Hope that helps,