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Tracking PLAs when Adwords Imports Goals from Google Analytics

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello All,


I'm going to be launching PLAs and my Adwords account currently imports goals from Google Analytics to track conversions. I assume the PLA data will be taken from Analytics as well and be visible in Adwords. Wondering if I could get data from Google Analytics on the PLAs just like any other regular campaign. Wanted to see data for a particular group of SKUs and data from Multi Channel Reports - Model Comparison Tool. I read that sometimes GA doesn't have specific data on what is converting for PLAs and the reporting isn't as granual compared to non-PLA campaigns.  Is this true? Will I be able to see how a particular group of SKUs is performing, either with Custom Reports or Attribution Model Comparison Tool?  


I think the Adwords data will not have Last Adwords Click (GA uses Last Non Direct Click) conversions and a 2 day lag.

1 Expert replyverified_user

Re: Tracking PLAs when Adwords Imports Goals from Google Analytics

Google Employee
# 2
Google Employee

Hi Vikrant,


Thank you for your post. I've asked a member of the Adwords Support team to follow-up with you on your question on tracking PLAs when Adwords imports Goals from Google Analytics. You should expect the follow-up shortly.