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Tracking Facebook "Likes" with Google AdWords

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# 1
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Can I track whether someone "Liked" a company's Facebook page (from directly within the platform) after clicking on a Google display ad?
1 Expert replyverified_user
Marked as Best Answer.
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Tracking Facebook "Likes" with Google AdWords

[ Edited ]
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# 2
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You're not able to do this.


What you can do though is set up event tracking on the like button on your website which will pull through data into your Analytics account shwoing how many times the button was clicked.


Assuming you have AdWords and Analytics linked and have autotagging enabled. You can then look in Analytics to see how many people clicked the button who visited your website via Adwords.


Re: Tracking Facebook "Likes" with Google AdWords

Top Contributor Alumni
# 3
Top Contributor Alumni


If you have a facebook app and a like button inside that app then the way suggested by RyanHoldaway will work. 

But if you are looking to track this for button on your page outside iframe and on facebook website. Then Sorry mate there is no way to do this Smiley Sad

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Tracking Facebook "Likes" with Google AdWords

Top Contributor
# 4
Top Contributor

Hi BrianneCarlsrud,


Just a peronal opinion here, but I don't believe using AdWords to get Facebook page likes is a good strategy.


One of the problems you will face is that Google will only show one ad per display domain on any single SERP. That means you will be competing with everyone else who tries to do the same thing.


One significant problem is converting Facebook likes to actual value. Unless you are branding for a popular brand, I just don't see it ask good advertising strategy.


Best of Luck,




petebardo -- Deadhead doing AdWords