Tracking Exits by Initial Traffic Source
I have analytics set up for an eCommerce site that operates on a 3rd party software. Additionally, I am doing several marketing campaigns through various sites.
I am trying to see the amount of people who purchase a product that arrived from a specific source. For example, I want to know how many people purchased products who arrived at the site from our Facebook ad.
I can see the source traffic and I know the URL for the "checkout complete" page but I cannot figure out how to put them together. Visitor Flow does not seem to do it because it will only take you back to the intial landing page. It does not give you where they came from to get to that specific landing page.
Any help? Hopefully this isnt too confusing.