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Tracking Conversions From Repeat Purchase

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,

If a customer saw my ad, clicked on it, and purchased today, I know adwords count the conversion.

However, is it still possible to track the customer a year from now even if the person came to my site directly by typing the URL?

I'm trying to track Customer Lifetime Value(yearly) but it doesn't seem possible...


Thanks in advance!

Re: Tracking Conversions From Repeat Purchase

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

I think you can track it for half a year with Analytics. You need to set up a goal.

But I only know that you can keep them in an audience list for 180 days this way. I am not sure that it will work as a conversion, even though you can import Analytics goals as AdWords conversions.