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Tracking Calls from Website -- Vanity Number with Letters Instead of Digits

Badged Google Partner
# 1
Badged Google Partner

One of my accounts uses  a vanity number, i.e. 1-800-BUY- PENS (not the actual number), and I've tried to use the  script (implemented in Google Tag Manager) that replaces the number with a Google tracking phone number.  The problem is that the script only replaces the digits, and not the letters, and it ends up showing on the page as "480-555-1212BUY-PENS.

 

Is there a way to modify the script to make this work properly?  Any tips  on making this work would be appreciated!

 

Thanks!

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Tracking Calls from Website -- Vanity Number with Letters Instead of Digits

Top Contributor
# 2
Top Contributor

A number of the third party call tracking solutions handle this seamlessly... 

Tracking Calls from Website -- Vanity Number with Letters Instead of Digits

Rising Star
# 3
Rising Star

Google forwarding does not work with vanity numbers. I haven't discovered a way of getting around this, and I've had dozens of clients asking for a solution. I end up telling them to either change it to a regular number on their site, just count clicks on the number, or build a landing page.

 

 

Tracking Calls from Website -- Vanity Number with Letters Instead of Digits

Collaborator ✭ ☆ ☆
# 4
Collaborator ✭ ☆ ☆

@Brad F

 

I'd tell them to stop using it. Vanity numbers on a website are counter-productive. They were designed to be a mnemonic for print/TV/radio.  Not necessary for the web, and actually make for a poor user experience. The user has to take time to decipher instead of just dialing what they see on the screen. Not good for SEO either.

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