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Total conv.value is zero

Participant ✭ ✭ ✭
# 1
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In Adwords I saw several times Conv. (1-per-click) column have some value but Total conv.value is zero.I dont undersatnd this If conversion happened than Total conv.value can't be zero.

Re: Total conv.value is zero

Collaborator ✭ ☆ ☆
# 2
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Hi
Most probably the code has not been implemented in the way it should be. Can you Paste your conversion code here after removing your conversion id.
Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Total conv.value is zero

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆
Hi Santosh,

Conv. (1-per-click) & Total conv.value are different things.
Conv. is simply a lead/signup/purchase etc.;
Conversion value is what a lead worth; While you setup conversion tracking on adwords it asks for a value to enter for each conversion and that is optional. For example- You generate leads for an insurance company and assume each lead/conversion has a value of Rs.2500 for that company. You set another conversion/lead for inquiry; And for that you set a value Rs.500. But setting a value during conversion-tracking is optional and most of us skip that. I guess you have also done the same so its showing zero in conversion-value column.

Re: Total conv.value is zero

Participant ✭ ✭ ✭
# 4
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Hi Santosh,
To add to Nik & Rohit's answers, I agree - it's probably a tracking issue. The Google AdWords Conversion Tracking Guide can be found here - https://support.google.com/adwords/answer/1722054?hl=en

You could forward that to your webmaster and maybe they could re-check how they set up the code.

Re: Total conv.value is zero

Explorer ✭ ☆ ☆
# 5
Explorer ✭ ☆ ☆
Just addition to the replies above,which i think could be a probable solution. But if you are confident about the conversion tracking code you have implemented and you have checked your actual conversions. May be the total conversion number will soon get updated on adwords interface too, considering that you have checked the numbers too early.

Re: Total conv.value is zero

Participant ✭ ✭ ✭
# 6
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Hi Theniks,
Here is the code that I found on thank you page

var google_conversion_language = "en";
var google_conversion_format = "1";
var google_conversion_color = "ffffff";
var google_conversion_label = "jjSXCIqpRRCwkP30Aw"; var google_conversion_value = 0; var google_remarketing_only = false;.

Thanks

Re: Total conv.value is zero

Explorer ✭ ☆ ☆
# 7
Explorer ✭ ☆ ☆
Following is the ideal conversion code on the page , your code looks bit incomplete.Plus just check the security protocol (http or https) in your Conversion Tracking code snippet it must match the security protocol of the page you place it on (the page where you are tracking conversions). Just follow following link to trouble shoot our code for other possibilities. https://support.google.com/adwords/answer/1722021?hl=en

<script type="text/javascript">
/ *<![CDATA[* /
var google_conversion_id = 123456789;
var google_conversion_language = "en";
var google_conversion_format = "2";
var google_conversion_color = "ffffff";
var google_conversion_label = "AAAAAAAAAAAAAAAAAAA";
var google_conversion_value = 0;
/ ]]> /
&lt;/script&gt;
&lt;script type="text/javascript"
src=" http://www.googleadservices.com/pagead/conversion.js">
&lt;/script&gt;
<noscript&gt;
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt=""
src=" http://www.googleadservices.com/pagead/conversion/123456789/
?label=AAAAAAAAAAAAAAAAAAA&guid=ON&script=0"/>
</div>
</noscript&gt;

Re: Total conv.value is zero

Participant ✭ ✭ ✭
# 8
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Hi Santosh
Your Total Conversion Value is zero because you have not entered any value for that: "conversion_value = 0;", if your sale price is static then enter the value here or if you have a dynamic sales value then refer to the adwords help blog for setting up that.

https://support.google.com/adwords/answer/3419241?hl=en

Abhishek

Re: Total conv.value is zero

Participant ✭ ✭ ✭
# 9
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Hi All,
Actually I am confused yes I saw that var google_conversion_value = 0; but Total conv.value shows zero only on few occasions rest of the time Total conv.value having some value. Where is that value coming from if Total conv.value should always zero if var google_conversion_value = 0;

Thanks

Re: Total conv.value is zero

Participant ✭ ✭ ✭
# 10
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Do you have any other conversion tracking code created in your Adwords Account? If yes, then check the conversion value field there.

Abhishek