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Use AdWords conversion tracking and reporting to measure your results. Have a question about Google Analytics? Post it here, on the Google Analytics Community!
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Total Conversion Value and Ecommerce revenue

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,


We've imported transactions from Google Analytics to Google AdWords (that's the way to track the performance of our AdWords campaigns). We're not using AdWords conversion tracking.


The problem is that we're seeing discrepancy between Google Analytics Ecommerce Revenue and Google AdWords Total Conversion Value. The difference is about 10%.

Basically, it seems like not all the transactions are reported in Google AdWords.

  • Both account are linked properly.
  • Cost data is exactly the same in Google AdWords and Google Analytics.


We see the difference only if we compare (transactions and revenue in Google Analytics) against (transactions and total conversion value in Google AdWords).

We're analyzing 3 months period (01.01.2017-30.03.2017).

We're using the default session and campaign timeout settings in Google Analytics and 90 days conversion window in Google AdWords. Maybe it's just because of this 90 days window (GA default campaign timeout is 6 months)?

Has anyone experienced this kind of problem before?

What's the best practice (or what would you recommend) when analyzing revenue in Google AdWords?

Looking forward to hearing from you.
Thanks!

Total Conversion Value and Ecommerce revenue

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Please help me!

Total Conversion Value and Ecommerce revenue

Badged Google Partner
# 3
Badged Google Partner

10% isn't bad at all. There are a couple of things that can cause this. There may be up to a 72 hour reporting delay in data between analytics and AdWords. The campaign timeout and conversion window for AdWords are another.

 

As long as you know the analytics ecommerce reporting is accurate, then you will likely have to continue to use analytics as the primary source for revenue analysis. As long as both accounts are linked, you can still find all the AdWords data in analytics.

Tom

Total Conversion Value and Ecommerce revenue

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Does anyone truly have experience in importing GA revenue data to Google AdWords? What's the best solution for that?Smiley Happy
We'd like to analyze the performance of our keyword based on revenue (Total Conversion Value) and ROAS (Total Conversion Value / Cost).

Thanks in advance! Hope that someone have a bit more experience with that.

Olli

Total Conversion Value and Ecommerce revenue

Badged Google Partner
# 5
Badged Google Partner

Yes, I truly have experience importing GA goals to AdWords. As I said before, a 10% discrepancy is not unusual, and depending on the circumstances is likely as accurate as the AdWords UI is going to get. That's why you first make sure that analytics is reporting accurately, and if you want accurate numbers, you have to view the analytics UI.

Tom

Total Conversion Value and Ecommerce revenue

[ Edited ]
Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

You may find that revenue differs due to the first click/last click attribution - if someone clicks an advert but doesnt purchase straight away, but the same person, some time after conducts the same search, but clicks on the organic listing (for your company) instead and purchases, then Analytics will "claim" the sale as Organic, because the last click is the one it records. So the discrepancy will come as a result of someone clicking [an ad] and making a sale in the same session versus clicking and not purchasing in the same session.