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Topic Ad Groups - Drilling down even futher

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there,

 

Working on a campaign and we are using Topic designated ad groups. We have also chosen within each topic, various sub-topics that we are interested in.

 

Is there any way of drilling down to determine which placements are most successful with each sub-topic? Can you run a report for that?

 

Best_Heather

Re: Topic Ad Groups - Drilling down even futher

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Heather ! Welcome to the AdWords Community !

 

If we define "useful" as a placement with conversions or "view through conversions" , you can pick them from the Placements tab in the Display Network report. If a website ( called placement) has many clicks without conversions simply pause it. This reporting has a 48 hours delay.

 

If you want a faster method , look inside the Placement report in the Google Analytics, and you can see there faster where clicks were generated from , and add those placements to an "placement exclusion list".

 

Feel free to ask some more if you find the provided advice not enough for your needs or if you need links to instructions to view these reports.

Re: Topic Ad Groups - Drilling down even futher

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Adrian