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There is conversion but no click

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# 1
Visitor ✭ ✭ ✭

I run a GDN campaign which combine Interest and Topic target. When I look at the Interest Tab, there is a conversion without any click (still have impressions). Then I look at that campaign in the Topic tab, still have 1 conversion, but have clicks and impression. What does it mean in the Interest tab??

1 Expert replyverified_user

Re: There is conversion but no click

Top Contributor
# 2
Top Contributor
Hi Pham,

Statistics such as clicks, conversions and impressions are delayed up to three hours. And this delay will be longer in Display Network campaigns. So if you are looking at a fresh report (for example 'Today' report) the statics will not be complete. Check the data after some time.

Find more information about missing data at https://support.google.com/adwords/answer/2404039?hl=en

Hope this helps,

Deepak

Re: There is conversion but no click

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks for your reply. However, I look at the statistic of last week. It's already about 5 days from that conversion.

Is there any different explanation, please.

Re: There is conversion but no click

Top Contributor
# 4
Top Contributor
As the data is one week old, it shouldn't be an 'update issue'.

As you are combining topic and interest to target your ads, Topics AND interest categories both required for ads to show.

I am not sure why the statics in interest tab is only limited to only conversions.

There is more information about advanced targeting on the page below.

https://support.google.com/adwords/answer/6056342?hl=en&rd=1