The data from adwords on mobile apps do not display in Analytics
There is an account adwords where we make ads on two mobile applications
Fro each of these applications there is separate google Analytics account, the problem is that the data from adwords on mobile applications don't display in Analytics.
In the reports of google play it is seen that this is google cpc, at the same time in other reports it is seem as “not set”
The accounts analytics and adwords are linked between each other,
In adwords in the linked accounts there is no possibility to select a resource with the application,
though we have the access with all rights of editing.
What is the problem of this issue, why the data are not shown in Analytics?
Re: The data from adwords on mobile apps do not display in Analytics
Hi Евгения Т,
There are four areas you need to check to see why downloads of the application could be attributed to (direct) or are missing campaign information, i.e. reporting as '(not set)'.
First due to a limitation with the Apple AppStore, iOS applications using Analytics are will show any downloads (i.e. hits sent after FIRST opening the app) that are tracked will be attributed to the source (direct) and the medium 'none'.
Second confirm with your developer that the application is using the Android Analytics SDK v2.0 beta 4 (January 2013) or higher (link here).
Third, verify that the application is configured to read the INSTALL_REFERRER intent. This is the intent that is broadcast by Google Play when the app is downloaded and subsequently gets read by Google Analytics upon install (More info: Google Play Campaign Tracking).
Fourth and finally confirm that the referral information is being passed properly in their destination URLs. In order for the Google Play Store to pass referral information to a downloaded Android application, there are several requirements:
- The Destination URL must be a valid Google Play Store URL and contain an 'id' parameter that specifies the application's package name. For example, http://play.google.com/details?id=com.example.app.
- If you are using manual 'utm' tags to pass referrer information, those tags must be encoded and placed inside a 'referrer' parameter, e.g. http://play.google.com/details?id=com.example.app&referrer=utm_source%3Dgoogle%26utm_medium%3Dcpc.
- Important: manual 'utm' tags cannot be placed outside of the referrer parameter, e.g. the utm_medium tag in the following URL will not be read: https://play.google.com/details?id=com.example.app&referrer=utm_source%3Dgoogle&utm_medium=cpc.
- If you are using AdWords auto-tagging, all you need to do is confirm that they've specified the correct package name in their links, as outlined above. The Google Play Store will automatically recognize and pass the auto-tagging (gclid) parameter into the downloaded application.