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The Last AdWords Click model attributes

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# 1
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Hi I was wondering why is not possible in Ga to add the last adwords click as model attributes in the admin setting.

Doeas anyone knows why?

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Re: The Last AdWords Click model attributes

Top Contributor
# 2
Top Contributor
Hi Nate,
The reason you can't select it is because what you're selecting is a baseline to effectively build a custom model from. In this regard, last click and last AdWords click are the same thing when you're building off of it.

You can create some pretty advanced models from the standard last click model as a baseline, by chopping and changing the AdWords segments according to what you're looking for. Here's a great article (a DART one but still valid) on some of the things that you can do: https://support.google.com/ds/answer/6055638?hl=en

In short, you can create a more advanced paid search model using the custom model based on last click. If you want to just use standard last AdWords click, you don't need a custom model anyway, you can just use the default Last AdWords click model in GA as it is.

Hope that makes sense.