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Telephone order conversion tracking

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All 

 

We are currently running an adwords campaign but it is targeted at the trade sector, our trade orders mostly come through the telephone so i need to be able to track whether these telephone orders have come through PPC, i have seen systems in the past where it is a dynamic phone number and then once the call is complete if they have ordered you press a button on the telephone and this is fed back to adwords to track the conversion. 

 

Can anyone recommend anything

 

Thanks

2 Expert replyverified_user

Re: Telephone order conversion tracking

Rising Star
# 2
Rising Star

Hi deslamps,

Calls to your business phone number can be tracked as call conversions using Google forwarding number. This feature is currently limited to a few countries. More about the feature here.

 

Good luck,

Sumanth

Sumanth Sridhar

Re: Telephone order conversion tracking

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks for the reply.

Not sure this will work as i need to track once they are on the website and called the number given directly on the website. So i need the telephone number on the website to track the conversion not a number within the ads.

Re: Telephone order conversion tracking

Top Contributor
# 4
Top Contributor
Which country is the business based in deslamps?

ScottyD, AdWords Top Contributor
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Re: Telephone order conversion tracking

Rising Star
# 5
Rising Star

That could be tracked as well, using Website call as conversions. If Google forwarding number is available in your region, you can paste a code in the head tag of the landing page to show a Google forwarding number so that a conversion is tracked when a call is received. More info here under 'Track Calls from a website'.

 

Hope that helps!

Sumanth Sridhar

Re: Telephone order conversion tracking

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
UK

Re: Telephone order conversion tracking

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Ok, but will this just track the call as a conversion or will it track the order that is placed over the telephone with the conversion and value?

This is really the data i need rather than just tracking an incoming call as a conversion.