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Target my citizens abroad but...

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

what is best practice to target my citizens Slovaks who speak Slovak but live abroad.

Now will be Christmas holidays and they will be for short period time back home in Slovakia.

How can I target them / How can I target Slovaks who most of time live abroad and now are in Slovakia?

BTW its normal they will not Google.sk but Google.com and search for english text or local language text.

 

Thanks,

-Lukas

- Lukas
1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
December 2015

Re: Target my citizens abroad but...

Community Manager
# 2
Community Manager
Hi Lukas,

Thanks for posting to the Community. You cannot target users by citizenship, so if the majority of the people you want to target use Google.com in English and are not located in Slovakia, you would need to set your targeting language and location to English and the countries where they usually reside. The difficulty, then, is going to be targeting only citizens of Slovakia and not all other English speakers in those regions.

What kind of service or product are you advertising? One way to go about this is by very specific keyword targeting, using keyword match types, to show only for specific keywords that the general English population would not search for.

Cassie