Switching from Manual to Auto-tracking
Switching from Manual to Auto-tracking. Adwords is warning me that editing the URL will delete the ad and re-create it, destroying the history. Is there any way around this?
That is true, sort of. When you edit the destination URL of an ad it has the effect of deleting that ad and creating a new one. The history isn't exactly destroyed, it's still there under deleted ads.
You can simply enable auto-tagging and leave the manual tagging alone, unless that will cause double counting in GA. If you use utm_ parameters in the query string, it could cause double counting. If you set up manual tagging for a third party tracking application, you can probably leave all that in place.
Manual and auto tagging can be used at the same time.
Best of Luck!
Re: Switching from Manual to Auto-tracking
I'm pretty sure that the current manual tagging conflicts with what
auto-tagging would do. Not sure if by "utm_parameters" you mean,
explicitly, "?utm_parameters=[whatever]", or more generally
"?utm_[whatever]=[value]"; I don't see any instances of the former but
plenty of the latter. Here's the query string from one of the URLs:
Should I be able to do this all in one bulk operation, by the way?
(Rather than editing each ad individually) I've had a brief look for
tools within Adwords, but nothing seems to do the job.
The second, "?utm_[whatever]=[value]".
Yes, this could cause a conflict in GA. You will get more complete reporting with auto-tagging. I don't know whether you can do this with a bulk operation. Look at the AdWords Editor. It may be able to help with this.
Best of Luck!