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Switching from Manual to Auto-tracking

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Switching from Manual to Auto-tracking. Adwords is warning me that editing the URL will delete the ad and re-create it, destroying the history. Is there any way around this?

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2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Louis K
September 2015

Re: Switching from Manual to Auto-tracking

Top Contributor
# 2
Top Contributor
Hi Louis K,

That is true, sort of. When you edit the destination URL of an ad it has the effect of deleting that ad and creating a new one. The history isn't exactly destroyed, it's still there under deleted ads.

You can simply enable auto-tagging and leave the manual tagging alone, unless that will cause double counting in GA. If you use utm_ parameters in the query string, it could cause double counting. If you set up manual tagging for a third party tracking application, you can probably leave all that in place.

Manual and auto tagging can be used at the same time.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Louis K
September 2015

Re: Switching from Manual to Auto-tracking

Top Contributor
# 4
Top Contributor
Hi Louis K,

The second, "?utm_[whatever]=[value]".

Yes, this could cause a conflict in GA. You will get more complete reporting with auto-tagging. I don't know whether you can do this with a bulk operation. Look at the AdWords Editor. It may be able to help with this.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Louis K
September 2015

Re: Switching from Manual to Auto-tracking

Top Contributor
# 2
Top Contributor
Hi Louis K,

That is true, sort of. When you edit the destination URL of an ad it has the effect of deleting that ad and creating a new one. The history isn't exactly destroyed, it's still there under deleted ads.

You can simply enable auto-tagging and leave the manual tagging alone, unless that will cause double counting in GA. If you use utm_ parameters in the query string, it could cause double counting. If you set up manual tagging for a third party tracking application, you can probably leave all that in place.

Manual and auto tagging can be used at the same time.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

Re: Switching from Manual to Auto-tracking

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks Petebardo, that's very useful.

I'm pretty sure that the current manual tagging conflicts with what
auto-tagging would do. Not sure if by "utm_parameters" you mean,
explicitly, "?utm_parameters=[whatever]", or more generally
"?utm_[whatever]=[value]"; I don't see any instances of the former but
plenty of the latter. Here's the query string from one of the URLs:

> ?utm_source=Google&utm_medium=Adwords&utm_campaign=HearingAids

Should I be able to do this all in one bulk operation, by the way?
(Rather than editing each ad individually) I've had a brief look for
tools within Adwords, but nothing seems to do the job.
Marked as Best Answer.
Solution
Accepted by topic author Louis K
September 2015

Re: Switching from Manual to Auto-tracking

Top Contributor
# 4
Top Contributor
Hi Louis K,

The second, "?utm_[whatever]=[value]".

Yes, this could cause a conflict in GA. You will get more complete reporting with auto-tagging. I don't know whether you can do this with a bulk operation. Look at the AdWords Editor. It may be able to help with this.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

Re: Switching from Manual to Auto-tracking

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks for your help.