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Sudden Increase in Frauduent Display Ad Clicks

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We have been receiving a very large number of clicks that suddenly and dramatically increased from 40-50 per month to more than 7,500 per month! Most of these appear to be invalid/fradulent clicks. No changes were made to our Campaign or AdGroup. Based upon conversions from our website for product information, the e-mail address and phone numbers are mostly invalid. The ad placements have been ridiculous as well. Ads placed on non-relevant websites. (We offer an software tool for IT Professionals and the Google AdWords ads have been shown on off-topic websites such as "JuicyCelebs.com or MinecraftSkins.com.) Has anyone else experienced sudden, huge increases in clicks for an AdGroup that appear to be fraudulent? Also it looks like whoever is doing this is using an IP address randomizer too.

1 Expert replyverified_user

Re: Sudden Increase in Frauduent Display Ad Clicks

Community Manager
# 2
Community Manager
Hi Bruce S,
It looks like this is a very account specific issue. I would suggest reaching out to the AdWords team to ask them to investigate this further.

Kathleen

Re: Sudden Increase in Frauduent Display Ad Clicks

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

We are in the same boat! Thousands of unexpected clicks. We have had thousands and thousands of dollars charged to the credit card on our account and it is devastating. Did you find any resolution?

 

For us, this started slowly in June became insane with more than $10k of charges in September. Then they mysteriously stopped on September 23rd and activity resumed to what we have considered normal for the past eight years (30-40 clicks/day). 

 

Our account rep says that our account was set up to receive these clicks. They have almost a 100% bounce rate on our site--completely useless clicks. If you have any information about this issue, please post a reply!