Strange difference between clicks and conversion is showing
Hi Adword Experts,
I can see a strange behavior between clicks and conversion is showing. Please take a look at attached snapshot.
It showing that yesterday for "digital signature" campaign Total clicks are only 8 but there are 14 conversions took place.
Am just wondering how this is possible?
Looking for possible reasons behind this.
Re: Strange difference between clicks and conversion is showing[ Edited ]
April 2016 - last edited April 2016
It is possible as there can be many conversion per click.
To get the unique count of converted clicks per click, please add converted clicks columns within your adwords default dashboard.
Go the columns sub-tab >> modify columns >> conversions >> select converted clicks >> apply.
It will be better to first understand the difference between conversions and converted clicks. For your reference:
Hope these will clear your doubts.
Archit, AdWords Rising Star, Community Profile
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Re: Strange difference between clicks and conversion is showing
Archit makes a very good point about looking at the Converted Clicks column. It's very useful to have in your reports, to see how many click were converted, versus seeing all conversions.
The only small thing I would add is that you may want to also check your conversion settings, to see if you're keeping track of all conversions per visitor, or just one conversion per visitor. If you're tracking e-commerce actions, then counting multiple conversions per click makes sense. But if you're running a lead-generation campaign, then changing the settings to count only one conversion per user may be better. It all depends on your specific situation.
For example, from your screenshot it looks like you're promoting an e-signature service. If you're charging a set fee per e-signature, then having multiple conversions per click makes sense. But if you're offering a monthly membership for the service, you may want to look into why someone converts more than once (because there really should be only one conversion per user, when they sign up). Perhaps there is something with your Thank You page that causes the user to click reload, and thus causes the conversion tag to fire multiple times (assuming you're tracking thru the AdWords tag on the Thank You page), or if you're using an imported event-based goal from Analytics, then maybe the issue is with how it tracks the event.
In any case, just some additional things to consider.