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Strange Est. First / Top Page Bids

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# 1
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My accounts keywords keep defaulting to an est first page bid of £0.01p and Est Top page bid of £0.30p.


Is anyone experiencing the same or are the tech guys developing an updated scoring system?


I've contacted support but keep getting not specific replies.



1 Expert replyverified_user
Marked as Best Answer.
Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: Strange Est. First / Top Page Bids

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# 2
Top Contributor

I would not rely much on these numbers, especially not on the 0.01., which usually means that there is not enough data for a reliable statistical analysis.
These are estimates with a wide margin of error.

Try to look for historical CPC for the given keyword. These are much more accurate and reliable, since represent the actual cost / price paid by advertisers (while the estimates factor in your own campaign and account performances).

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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