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Strange: Adgroup shows clicks while keywords shows ZERO clicks

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello members,

 

Ad group shows 4 clicks for the day but at keyword at level, it shows zero clicks.

PFA images below

 

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3 Expert replyverified_user

Re: Strange: Adgroup shows clicks while keywords shows ZERO clicks

Rising Star
# 2
Rising Star
Hi Amol G,

Is it Search Network with display select campaign then the clicks might be through display.

Regards
Archit, AdWords Rising Star, Community Profile
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Re: Strange: Adgroup shows clicks while keywords shows ZERO clicks

Top Contributor
# 3
Top Contributor
Or if you're looking at very fresh data it seems to be visible from the top down: campaign / ad group / keywords. Same goes for placements in display campaign. You may see clicks at campaign level, but not yet at placement level.
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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Re: Strange: Adgroup shows clicks while keywords shows ZERO clicks

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Nope.

Its Search only Campaign with BMM keywords., another strange fact is it triggered for search terms which are not anywhere (close relevant) in adgroup.

Re: Strange: Adgroup shows clicks while keywords shows ZERO clicks

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
It also showing impression data incorrectly

Re: Strange: Adgroup shows clicks while keywords shows ZERO clicks

Explorer ✭ ✭ ☆
# 6
Explorer ✭ ✭ ☆

Did you put a Dynamic Search Ad (DSA) in the ad group? DSAs don't use your keywords, so they don't report clicks/impression on the keyword tab.

Re: Strange: Adgroup shows clicks while keywords shows ZERO clicks

Rising Star
# 7
Rising Star
Have you paused any of the keyword within the adgroup which has accumulated this data.
If so then change the sub-tab status as "all keywords" within that adgroup.

Regards
Archit, AdWords Rising Star, Community Profile
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Re: Strange: Adgroup shows clicks while keywords shows ZERO clicks

Top Contributor
# 8
Top Contributor
Hi Amol,

If you are looking at today's data it may not be up to date reporting. The data can come from multiple sources at Google so when looking at very fresh data it can be inconsistent between campaigns/adgroups/keywords. It is best to look at yesterdays data.

As far as the search terms report. When you are using broad match modified keywords there is a real chance that you may appear for irrelevant search queries. That is why the report is so important. Keep reviewing it and when you identify irrelevant search terms add them as negatives. Keep in mind that you can add negatives at the adgroup/campaign or a shared library negative list that can be associated to multiple campaigns.

Hope that helps.
Kim


Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
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