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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am creating an ad words campaign for a re marketing campaign. I would like to add some tracking to my ads using the tracking template option.

 

The status of my ads is disapproved after my first attempt.

 

I don't have any campaign URL options at the campaign level. I believe I don't have any at the ad group level either. When I view the tracking template the column appears blank in the basic adwords interface apart from on individual ads.

 

Below I have copied out the information I am provided when I test the tracking template. I am wondering if anyone could let me know if they see anything wrong. The URL that I would like to add tracking to is: https://humancellintegrity.com/products/reboot 

 

Attribute used
{adgroupid}:42240587013
{campaignid}:830389175
{creative}:0
{placement}:
{targetid}:

 

 

Questions:

 

1. Do I need to add the {purl}

 

2. Why do I need to add the {purl} as it duplicated my URL: https://humancellintegrity.com/products/reboothttps://humancellintegrity.com/products/reboot?campaig...

 

3. When I copy the URL into the web browser with the {} symbols they are changed to the below - %7B, %7D

https://humancellintegrity.com/products/reboot%7Blpurl%7D?campaignid={campaignid}&adgroupid={adgroup...}

 

If someone could point me in the correct direction that would be great.

1 Expert replyverified_user

Status Disapproved (Destination not working)

Rising Star
# 2
Rising Star

Hey Jonathan,

 

Great questions! I think the problem here is that you're putting your url into your tracking template. You actually ONLY want to use {lpurl}, because that will automatically be replaced by the final url from your ad when people click on the ad.

 

Your tracking template should look like this:

 

{lpurl}?campaignid={campaignid}&adgroupid={adgroupid}&creative={creative}&targetid={targetid}&placement={placement}

 

I hope that helps!

 

John

 

Status Disapproved (Destination not working)

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks for getting back to me. I have made this change. 

Status Disapproved (Destination not working)

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Could I also add in google utm parameters or is there no need?

 

eg source=GDN

medium=display

campaign=(insert campaign name)

Status Disapproved (Destination not working)

Rising Star
# 5
Rising Star

Hi Jonathan,

 

Yep, you could definitely add those. It would look something like this:

 

{lpurl}?source=GDN&medium=display&campaign=Campaign%20Name&campaignid={campaignid}&adgroupid={adgroupid}&creative={creative}&targetid={targetid}&placement={placement}