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Sitelinks click counts do not match total

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# 1
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See the attached image for my daily Sitelinks report:

 

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Why Total Clicks does not match the sum of Clicks?!

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Solution
Accepted by topic author Victor P
February 2016

Re: Sitelinks click counts do not match total

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# 2
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@Victor P

 

Because most of the time more than one was served together.  What's being reported is clicks on the ad when they were present. It does not mean the individual sitelink was clicked.

Sitelinks click counts do not match total

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# 3
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Does the same logic apply for ad conversions totals not equaling sitelink conversions?

Sitelinks click counts do not match total

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# 4
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@James R

 

Yes. Ads can convert without displaying sitelinks.