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I am working with a large list of Ad copies. Right now I am trying to figure out the specific average of conversion rates that follow the following structure;
Headline
[brand_xyz]® Shop
Description Line 1
Get low prices now
Description Line 2
Great Selection and low costs
Display Url
www.[brand_display_url_lowercase].xyz.com
The content changes within the ads, however, the above stays the same. How can I single out these particular elements within an entire sheet of ad copies?
You should create pivot tables to look at different elements of the ad. Pivot tables will summarize all of the data for a particular element in your Excel spreadsheet. They are really easy once you get the hang of it. Check out this article for some specific how-to's including a video tutorial. Hope it helps! http://www.stateofdigital.com/introduction-pivot-tables-data-analysis/
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