Shopping Campaign Conversion Tracking
Re: Shopping Campaign Conversion Tracking
Hi @Soumik Ghosh,
You will need to login to your AdWords account, click on Tools towards the top of the page and then select Conversions from the drop-down menu. From here you will want to select the Website option and then complete the fields according to your own preferences and requirements. For the "Value" section, you might want to select "Don't assign a value" initially, as this can be fairly complex; although you can check this article if you do want to tackle it.
Upon completing this, you will be provided with a code which you can paste on your "thank you" / "confirmation" page that follows a successful sale. This code needs to be pasted between the <body></body> tags of the page you select.
There is plenty more great information in this article, but let us know if you have any other specific questions!
ScottyD, AdWords Top Contributor
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