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Setting up remarketing

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello, I am trying to create a remarketing campaign in google adwords . I followed instructions on : , and i selected " use the tracking code that’s already on your website " since  I allready have analytics code on my website, but when i got to the point where I am supposed to create ad group I couldn't find "All visitors" list in my remarketing lists. So after failing to make an ad group, i tried making my own remarketing list under "Shared library ----> Audiences" , but there it says "We haven't detected the AdWords tag on your website or in your app" . So I tried mailing the tag to myself and placing it in my page "dargo.php" where my analytics tag is but it still doesn't work. Can anyone help please?

1 Expert replyverified_user
Marked as Best Answer.
Accepted by Mini-CM (Community Manager)
December 2015

Re: Setting up remarketing

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭



If you use Google Analytics remarketing you must follow these instructions:


  • Have an active Google Analytics account, and have Edit permission for that account
  • Agree to the Google Analytics Terms of Service (please review them as they may have changed since you last viewed them)
  • Adhere to the Google Analytics Advertising Features Policy
  • Enable Advertising Features in your Analytics property settings
  • Have at least one active Google AdWords and/or DoubleClick Bid Manager account that is linked to your Analytics account



You can check if everything is ok by Chrome Tag Assistant

Re: Setting up remarketing

Top Contributor
# 3
Top Contributor
You need to set up your remarketing list in Analytics (under the admin tab there is a link to remarketing) Make this list for all visitors and set it's direction. Then make it available to your linked AdWords account. Once you've done this you will see the audience in your AdWords account under audiences....