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Sessions Vs Clicks

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi guys, I need your help. Marketing department just started adwords campaigns. Why I see for example 92 clicks on a Ad group and only 10 sessions? Maybe the reason is because the users after land on that page they leaved it without any other interactions and so the 10 sessions are the cases where the users have continued to navigate?

Thanks

Saverio

1 Expert replyverified_user

Sessions Vs Clicks

Top Contributor
# 2
Top Contributor

The most common reason would be having ads using an http URL, and these are redirected to https when the visitor arrives at the site. If this is the case, change the ad URLs to https

 

Sessions Vs Clicks

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Ok thanks! So if correct each click should correspond to a session?

 

Sessions Vs Clicks

Top Contributor
# 4
Top Contributor

Approximately.... if there's a 5-10% difference between clicks and sessions I wouldn't worry - that's normal.