Segmenting Search results by Languages selected for Campaign
I have selected several languages for a Search Campaign.
Can I obtain in AdWords segmented results of keyword traffic by languages used to find out if there are many searches on the "English" or "French" segment for a campaign targeting Romania ?
Is this segmentation only possible in Google analytics ? ( sorry I didn't try to find out for myself)
Re: Segmenting Search results by Languages selected for Campaign[ Edited ]
May 2014 - last edited May 2014
This is interesting, If I had ignored the english language targeting I would have missed 60% of the AdWords traffic in Romania on Romanian keywords, as you can see from the screenshot below taken from a couple of days of traffic.
Since typing www.google.com in Romania redirects users to google.ro , the explanation that the user is searching on google.com cannot be the cause of this , correct ? The google.com domain in English -US practically cannot be used directly from our country.
So what would be a good explanation for this distribution of CPC traffic by language, is it because when people downloaded the browser they have selected an english variant and have chosen the default "preferences" to be English in the home page ?
No; language targeting is first determined (with some exceptions) by the browser UI language setting. (The Google domain is used only if the system has no other signals)
What it means is that in Romania, many peers to set their browser UI to English rather to Romanain, or set English as a preferred language in addition to Romanian.
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