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Segmenting Call Conversions by Device Type for MCC account

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hey there,

I was just wondering if it is possible to segment my call conversions by device type for an MCC account. I have other (non-call) conversions in the accounts as well and my client wants to know how many of those conversions originated in mobile ad clicks.

 

Cheers,

Jochen

Segmenting Call Conversions by Device Type for MCC account

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Hi Jochen, to track mobile conversions, what you can do is enable the conversion tracking specifically for calls. Steps are as follow -

1. Go to Tools (at the top)

2. Then Click on Conversions

3. A new interface will open, now click on the red button which says '+Conversions'

4. Now you can select Phone Calls

 

This will help differentiate your clicks from the the actual calls that you get. Hope this helps.

Segmenting Call Conversions by Device Type for MCC account

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

Hi Jochen,

 

Go to the Reports tab.

 

In the Pre-defined Reports drop-down, choose Conversions > Conversion Action Name.

 

The drag Device from the left and add it to the columns.

 

You can now see each conversion broken down by device.

 

Many other reports can be achieved in the Reports tab that you can't see in the main part of the account.