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Segment Data Vs Ad Extensions Tab Data

Top Contributor
# 1
Top Contributor

Hi,

 

If you enable site link extensions for your campaign, you will get the performance details in Ad Extensions tab.

 

You can check site link performance stats using segments in the campaigns tab too.

 

I have included both these stats of one of my campaigns for the past two months below.

 

October - Segment Data - Clicks : 0, Conversions - 0

October - Ad Extn Tab    - Clicks : 208, Conversions - 12

 

November - Segment Data - Clicks : 3, Conversions - 0

November - Ad Extn Tab    - Clicks : 418, Conversions - 40

 

Why these numbers are so different? They are supposed to be same.

 

Info

 

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Marked as Best Answer.
Solution
Accepted by topic author Deepak_V
September 2015

Re: Segment Data Vs Ad Extensions Tab Data

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

Hi Info,

 

They are reporting on different things.

 

The ad extensions stats include headline clicks as well as sitelinks. It's showing an overall stat for when the ad extensions were shown with your ads.

 

The segment data "click type" is giving you stats on how many people clicks the actual sitelink.

 

It's very common to see what you are seeing. Not many people click on the sitelinks.

 

They are a great way of making your ads standout by making them bigger and having more information. That's why they get better CTR's etc.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Deepak_V
September 2015

Re: Segment Data Vs Ad Extensions Tab Data

Top Contributor
# 4
Top Contributor

Hi,

 

A small addition to what Adam said, when you to Ad Extensions Tab, click on segment>> click type. The discrepancy which you are seeing shoud not be there because this data should match with the Segment>> click type data which you saw on Main Campaigns Tab.

 

Pankaj

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Deepak_V
September 2015

Re: Segment Data Vs Ad Extensions Tab Data

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

Hi Info,

 

They are reporting on different things.

 

The ad extensions stats include headline clicks as well as sitelinks. It's showing an overall stat for when the ad extensions were shown with your ads.

 

The segment data "click type" is giving you stats on how many people clicks the actual sitelink.

 

It's very common to see what you are seeing. Not many people click on the sitelinks.

 

They are a great way of making your ads standout by making them bigger and having more information. That's why they get better CTR's etc.

Re: Segment Data Vs Ad Extensions Tab Data

Top Contributor
# 3
Top Contributor

Hi Adam,

 

If this is the case, then I will say, we have data in the wrong place.

 

Because Ad Extensions Tab should have specifc ad extension performance data (How many people clicked on Ad extensions etc).

 

I am not sure how many advertisers know that, if they want to optimize ad sitelink performance (Changing link text, links etc), they need to look in to segments data, but not Ad extensions tab data.

 

Do we have any documentation from Google regarding this? If you can share it, that will be great.

 

Info

 

 

Marked as Best Answer.
Solution
Accepted by topic author Deepak_V
September 2015

Re: Segment Data Vs Ad Extensions Tab Data

Top Contributor
# 4
Top Contributor

Hi,

 

A small addition to what Adam said, when you to Ad Extensions Tab, click on segment>> click type. The discrepancy which you are seeing shoud not be there because this data should match with the Segment>> click type data which you saw on Main Campaigns Tab.

 

Pankaj

Re: Segment Data Vs Ad Extensions Tab Data

Top Contributor
# 5
Top Contributor

Hi Pankaj,

 

Yes, Segmenting the data available in the Ad Extensions Tab gives the accurate picture. No discrepancies.

 

Thank you Adam & Punkaj,

 

Info

Re: Segment Data Vs Ad Extensions Tab Data

[ Edited ]
Collaborator ✭ ☆ ☆
# 6
Collaborator ✭ ☆ ☆

It's giving you the stats on the clicks and conversion the ads got when the sitelinks were appearing so I think it's doing OK.

 

There is some detail on the sitelinks reporting here. It's about 3/4 down the page.

 

Performance and reports

You can analyze the performance of ads that contain sitelinks from your Ad extensionstab. Filter by segment to drill deeper. For example, here's how you can compare how many clicks your ad's display URL received versus its sitelinks:

  1. From the Ad extensions tab of a campaign with sitelinks, click the "Segment" dropdown menu.

Re: Segment Data Vs Ad Extensions Tab Data

Top Contributor
# 7
Top Contributor
@ Info, you are most welcome and keep up the good spirits here in Adwords Community Smiley Happy

Re: Segment Data Vs Ad Extensions Tab Data

Collaborator ✭ ☆ ☆
# 8
Collaborator ✭ ☆ ☆

No problem Info. Glad we can help and hope to see you around the community. 

Re: Segment Data Vs Ad Extensions Tab Data

Top Contributor
# 9
Top Contributor

Thanks guys once again Smiley Happy

 

Info

Re: Segment Data Vs Ad Extensions Tab Data

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭

Hello Adam,

 

So sorry to be asking a question through another trail. I am new here and not quite sure how to send a direct message.

Are you able to explain how you can have a high CTR with low impression and clicks.

 

 

Thank you

 

Anita