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Search Funnels - Paths

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

I'm looking at the Search Funnels report, specifically Top Paths and I wanted to know if this only includes AdWords data (for example, does it exclude paths originating from email/seo or affiliates?)

 

 

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Search Funnels - Paths

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Hi

If you are looking under Tools and Analysis -> Conversions -> Search Funnels in the AdWords interface, so yes, that data only includes AdWords conversions

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Re: Search Funnels - Paths

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Tester ! Welcome to the Community !

 

That data is only from your Search Network campaigns.

If you want to see organic paths too you must check the Multi Channel Funnel report from Analytics.

 

The default "Primary dimension" for the Top paths report is "Campaign paths (clicks) ".

 

You will not see here conversions from the Display campaigns.

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Search Funnels - Paths

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Hi

If you are looking under Tools and Analysis -> Conversions -> Search Funnels in the AdWords interface, so yes, that data only includes AdWords conversions