Search Funnels - Paths
I'm looking at the Search Funnels report, specifically Top Paths and I wanted to know if this only includes AdWords data (for example, does it exclude paths originating from email/seo or affiliates?)
Re: Search Funnels - Paths
Hello Tester ! Welcome to the Community !
That data is only from your Search Network campaigns.
If you want to see organic paths too you must check the Multi Channel Funnel report from Analytics.
The default "Primary dimension" for the Top paths report is "Campaign paths (clicks) ".
You will not see here conversions from the Display campaigns.