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Search Funnel report problem

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# 1
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I have campaign which got 40 clicks but no conversion. So when I look for the assisted click and assisted impression report in search funnel report I could not find any data. To my understanding an assisted click is when someone searches for your product using your one of the keywords(or any keyword which displayed your AD) but he does not convert. This applies to assisted impression as well, that your ad displayed but it did not get the conversion. So my question is that when I get 40 clicks, the search funnel report should have shown data in regard of assisted click, first click, assisted impression, but I am only seeing assisted impression report and that also sowing just 2 impression while I got 40 click in last week. Please let me know if my understaing is correct or I am missing something.

1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Bubble
September 2015

Re: Search Funnel report problem

Top Contributor
# 2
Top Contributor

Hi Saroj, sorry, but your understanding is a little off.  "Assists" only apply to conversions so if you've received no conversions you've had no assists.


An Assisted click is where someone has clicked on one of your Ads then at a later point has converted through another click or another channel.   An Assisted impression is where someone merely saw your Ad and then later converted through another channel but the theme here is that Assists all lead to a conversion.



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