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Search Funnel Reports

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi everybody, 


I have something to ask about Attribution (Search Funnel), I have seen many result on that page but i don't understand for each function. So what does it mean by these term ? 


Last Click Conversion
Last Click Conversion Value
Click-Assisted Conversion
Click-Assiested Conversion Value
Ad Clicks per conversion
Ad Impression per Conversion
Day to Conversion

2 Expert replyverified_user

Re: Search Funnel Reports

Rising Star
# 2
Rising Star
Hi Mrx,

Please refer following links for more information
Marked as Best Answer.
Accepted by topic author Mrx A
September 2015

Re: Search Funnel Reports

Rising Star
# 3
Rising Star

You may check this reports in order to evaluate perfromance on your campaigns so you can undestand what is giving more value to your business. User can click on your ad. today and bookmark it in browser or his mind to perform conversion later on. Sometimes you can catch him back using remarketing or other campaigns. Attribution reports show you the paths customers take to complete a conversion, and attribute the conversion to different ads, clicks, and factors along the way.

You can check this article to learn more in details about those terms which you have mentioned in your answer

Cheers, Alexey
UAWC Agency
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Search Funnel Reports

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆
@Nisal L, @Alexey C - Thanks a lot for an information.