Search Funnel Reports
I have something to ask about Attribution (Search Funnel), I have seen many result on that page but i don't understand for each function. So what does it mean by these term ?
Last Click Conversion
Last Click Conversion Value
Click-Assiested Conversion Value
Ad Clicks per conversion
Ad Impression per Conversion
Day to Conversion
Re: Search Funnel Reports
You may check this reports in order to evaluate perfromance on your campaigns so you can undestand what is giving more value to your business. User can click on your ad. today and bookmark it in browser or his mind to perform conversion later on. Sometimes you can catch him back using remarketing or other campaigns. Attribution reports show you the paths customers take to complete a conversion, and attribute the conversion to different ads, clicks, and factors along the way.
You can check this article to learn more in details about those terms which you have mentioned in your answer
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