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Search Exact match impression share (IS) Data

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi Guys,

 

I am little confuse here with Search exact match impression and Search Impression share report in one of my campaign both data is showing almost same,the Search Lost IS is also adding more confusion.

 

  • For example
  • search exact match is 60.14% and
  • Search Impr share is also  60.14%
  • search lost IS is 3.71%

 

 

1 Expert replyverified_user

Re: Search Exact match impression share (IS) Data

Top Contributor Alumni
# 2
Top Contributor Alumni

In my experience, it's not that unusual for the amount of total traffic (Impression share) and the amount of precisely or exactly matching traffic (Exact match impression share) to be very similar. 

 

The metric you're missing here is "lost due to ad rank" which should be a number that rounds the basic IS number up to 100%.

 

If this doesn't answer your question, please post again and clarify!


Theresa
Google AdWords Top Contributor
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Re: Search Exact match impression share (IS) Data

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
Thanks theresa_Zook but can you tell me how do get the "lost due to ad rank" metric. I could not find this data under the Impression share report.

Re: Search Exact match impression share (IS) Data

Top Contributor Alumni
# 4
Top Contributor Alumni
It should be one of the "Columns" options you can set to display onscreen. Then you'll be able to download the data if you want.

Theresa
Google AdWords Top Contributor
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