Search Exact match impression share (IS) Data
I am little confuse here with Search exact match impression and Search Impression share report in one of my campaign both data is showing almost same,the Search Lost IS is also adding more confusion.
- For example
- search exact match is 60.14% and
- Search Impr share is also 60.14%
- search lost IS is 3.71%
Re: Search Exact match impression share (IS) Data
In my experience, it's not that unusual for the amount of total traffic (Impression share) and the amount of precisely or exactly matching traffic (Exact match impression share) to be very similar.
The metric you're missing here is "lost due to ad rank" which should be a number that rounds the basic IS number up to 100%.
If this doesn't answer your question, please post again and clarify!
Google AdWords Top Contributor