Revenue tracking in adwords
I implemented revenue tracking in Ad words just last week and did some test sales & confirmed everything is working fine. However, looking at the all time data, I see that revenue is being attributed back to year 2011 as well. Just trying to think of possible reasons for this.
Re: Revenue tracking in adwords
Hi Vikram, is it possible that another conversion was active at that time? I'm not sure exactly what you mean by "revenue tracking", but if you're referring to tracking actual sales values from your website, it could be that an earlier conversion didn't use this but simply used a static value for the conversion.
I can't think of any other reason why conversion values would be appearing in the Account other than there being a valid conversion value!