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Revenue in adwords

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi Guys,

 

 

I am tracking conversions in adwords, what do i need to do so it pulls in revenue?

 

 

Kind regards

 

jonathan

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Revenue in adwords

Collaborator ✭ ☆ ☆
# 3
Collaborator ✭ ☆ ☆

Hi 

There are 2 ways to do it

1. via adwords code will look like below

 <!-- Google Code for Purchase Conversion Page -->
  <script type="text/javascript">
  /* <![CDATA[ */
  var google_conversion_id = 1234567890;
  var google_conversion_language = "en_US";
  var google_conversion_format = "1";
  var google_conversion_color = "666666";
  var google_conversion_label = "Purchase";
  if (<? echo $totalValue ?>) {
  var google_conversion_value = <? echo $totalValue ?>
  }
  /* ]]> */ 
  </script>
  <script type="text/javascript"
  src="http://www.googleadservices.com/pagead/conversion.js">
  </script>
  <noscript>
  <img height=1 width=1 border=0
  src="http://www.googleadservices.com/pagead/
  conversion/1234567890/?value=
  <? echo $totalValue ?>&label=Purchase&script=0">
  </noscript>
  </body>

 2. Via google analytics ecom tracking 

for more details check

https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingEcommerce

I prefer 2nd method as it gives me more info about sales proces

Hope this helps

Regards

Nik

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

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Re: Revenue in adwords

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hi jonathan,

Kindly go through with this thread and visit below link :

http://support.google.com/adwords/bin/answer.py?hl=en&answer=2404261

Hope it will help you!

Thanks
Anchal

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Revenue in adwords

Collaborator ✭ ☆ ☆
# 3
Collaborator ✭ ☆ ☆

Hi 

There are 2 ways to do it

1. via adwords code will look like below

 <!-- Google Code for Purchase Conversion Page -->
  <script type="text/javascript">
  /* <![CDATA[ */
  var google_conversion_id = 1234567890;
  var google_conversion_language = "en_US";
  var google_conversion_format = "1";
  var google_conversion_color = "666666";
  var google_conversion_label = "Purchase";
  if (<? echo $totalValue ?>) {
  var google_conversion_value = <? echo $totalValue ?>
  }
  /* ]]> */ 
  </script>
  <script type="text/javascript"
  src="http://www.googleadservices.com/pagead/conversion.js">
  </script>
  <noscript>
  <img height=1 width=1 border=0
  src="http://www.googleadservices.com/pagead/
  conversion/1234567890/?value=
  <? echo $totalValue ?>&label=Purchase&script=0">
  </noscript>
  </body>

 2. Via google analytics ecom tracking 

for more details check

https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingEcommerce

I prefer 2nd method as it gives me more info about sales proces

Hope this helps

Regards

Nik

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Revenue in adwords

Top Contributor
# 4
Top Contributor

Hi Jonathan,

 

Nik has hit the bulls eye!

 

In order to see the real revenue, profit in terms of sales for your products, go for the 2nd option which he has linked. It'a great way to measure and allocate sales specific to product level. Although it requires a programmer or a developer to complete the task, but once it's done, you can see the real insights behind your product sales.

 

Just a thought!

Pankaj

Re: Revenue in adwords

Top Contributor
# 5
Top Contributor

Hi Jonathan,

 

I do both of the above outlined methods. The AdWords conversion code values allow you to see overall performance within the AdWords interface all in one place with your keywords. The eCommerce tracking in Analytics gives you much more detail on the transactions. With a little clever inspection of the eCommerce data, you can identify each individual purchase and purchaser.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords