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Revenue in adwords

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi Guys,



I am tracking conversions in adwords, what do i need to do so it pulls in revenue?



Kind regards



2 Expert replyverified_user

Re: Revenue in adwords

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hi jonathan,

Kindly go through with this thread and visit below link :

Hope it will help you!


Marked as Best Answer.
Accepted by Zee (Community Manager)
September 2015

Re: Revenue in adwords

Top Contributor Alumni
# 3
Top Contributor Alumni


There are 2 ways to do it

1. via adwords code will look like below

 <!-- Google Code for Purchase Conversion Page -->
  <script type="text/javascript">
  /* <![CDATA[ */
  var google_conversion_id = 1234567890;
  var google_conversion_language = "en_US";
  var google_conversion_format = "1";
  var google_conversion_color = "666666";
  var google_conversion_label = "Purchase";
  if (<? echo $totalValue ?>) {
  var google_conversion_value = <? echo $totalValue ?>
  /* ]]> */ 
  <script type="text/javascript"
  <img height=1 width=1 border=0
  <? echo $totalValue ?>&label=Purchase&script=0">

 2. Via google analytics ecom tracking 

for more details check

I prefer 2nd method as it gives me more info about sales proces

Hope this helps




Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Revenue in adwords

Top Contributor
# 4
Top Contributor

Hi Jonathan,


Nik has hit the bulls eye!


In order to see the real revenue, profit in terms of sales for your products, go for the 2nd option which he has linked. It'a great way to measure and allocate sales specific to product level. Although it requires a programmer or a developer to complete the task, but once it's done, you can see the real insights behind your product sales.


Just a thought!


Re: Revenue in adwords

Top Contributor
# 5
Top Contributor

Hi Jonathan,


I do both of the above outlined methods. The AdWords conversion code values allow you to see overall performance within the AdWords interface all in one place with your keywords. The eCommerce tracking in Analytics gives you much more detail on the transactions. With a little clever inspection of the eCommerce data, you can identify each individual purchase and purchaser.


Best of Luck!




petebardo -- Deadhead doing AdWords