AdWords
5.3K members online now
5.3K members online now
Use AdWords conversion tracking and reporting to measure your results. Have a question about Google Analytics? Post it here, on the Google Analytics Community!
Guide Me
star_border
Reply

Revenue discrepancy between actual sales and Google Analytics

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

HI, there is a differnce in the transaction amounts on my adwords nd my Analytics??

 

Any ideas??

 

Thanks

2 Expert replyverified_user

Revenue discrepancy between actual sales and Google Analytics

Rising Star
# 2
Rising Star

Hi Gareth,

 

Usually when I get this question, the answer is that your AdWords account is not reporting in USD, and your Analytics is (it is the default). The difference should be close to what the currency exchange rate is.

 

Google should ask which currency you use when you sign up to Analytics...

 

Re: Revenue discrepancy between actual sales and Google Analytics

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
HI,

Just spoke to google, they told me that AdWords only records a sale if it
happens that day but analytics will record it anytime???


Gareth
*Love Luggage*
Randwick - 35 Belmore Rd - 02 9314 7984
Newtown - 325 King St - 02 9557 8283
www.loveluggage.com.au

Revenue discrepancy between actual sales and Google Analytics

Top Contributor
# 4
Top Contributor

Hi Gareth M,

Someone has misled you or you misunderstood. AdWords records the conversion with the date of the original click if that conversion happens within the defined window for conversions, 30 days by default. Analytics will record that same conversion on the day it happened.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

Revenue discrepancy between actual sales and Google Analytics

Rising Star
# 5
Rising Star

Analytics will show sales from all sources, unless you look at the AdWords reports within it. AdWords will only show sales from people who clicked on your ads.

 

Analytics counts a sale on the day the sale was made, whereas AdWords assigns it to the day the click on your ad happened. The long-term totals should be the same, but the individual days can be different. 

 

Re: Revenue discrepancy between actual sales and Google Analytics

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
OK, I think i get it.

Would you use the Analytics report to check on how your adverts are
performing or the Adwords reports.

Essential i just want to see what adverts? Keywords, Ad groups are working
and which need some help or removing.

What would you suggest?

I really appreciate your help.

Gareth
*Love Luggage*
Randwick - 35 Belmore Rd - 02 9314 7984
Newtown - 325 King St - 02 9557 8283
www.loveluggage.com.au

Revenue discrepancy between actual sales and Google Analytics

Top Contributor
# 7
Top Contributor

Hi Gareth,

I would use the AdWords reports.

Pete

 

petebardo -- Deadhead doing AdWords