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Revenue Tracking using Adwords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi 

 

We have ecom site and currently we track only number of conversions in Adwords, i would also like to track the revenue

 

If i implement the following code available in Adwords

Tool > Conversions>+Conversion>{NameofConversion}>Conversion Value

 

By selecting the following option

The value of this conversion action may vary (for instance, by purchase price)

 

and pasting it on the site will it be able to get me revenue

 

Regards

2 Expert replyverified_user

Re: Revenue Tracking using Adwords

Rising Star
# 2
Rising Star

Hi Ashish,

 

Welcome to AdWords Community!

 

To track dynamic transaction values, you'll have to paste the code on the 'Thank You' page. However, implementation would be different, based on the technology used in your website design. Please follow this article that explains implementation on different web design platforms.

 

Good luck,

Sumanth

Sumanth Sridhar

Re: Revenue Tracking using Adwords

Top Contributor
# 3
Top Contributor

Hi Ashish,

 

A small addition to what Sumanth said above, Ecommerce tracking provides more insights and is exclusive for the product based websites. You might think about implementing this apart from regular Conversion tracking code which you are using for AdWords.

 

Ecommerce tracking feature works with Google Analytics and you can find details around this here: https://support.google.com/analytics/answer/1009612?hl=en

 

Pankaj