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Reports Segment by Language

vi
Visitor ✭ ✭ ✭
# 1
vi
Visitor ✭ ✭ ✭

Hi,

 

i can not find a reporting type where i can segment the data by language (language settings on campaign level).

Is there any reporting type like this or do i have to make an extra campaign for every
language? (I mean Language, Not Location!)

 

Thank you!

2 Expert replyverified_user

Re: Reports Segment by Language

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆

Hey Vi,

 

As far as I know you can't...

 

As you suggested - the only option is to duplicate your campaigns to different languages...

 

Good Luck,

 

Asaf

Re: Reports Segment by Language

[ Edited ]
Top Contributor
# 3
Top Contributor

Hello vi; welcome;

 

This is a nice question;

The answer apparently pertains with the fact that language is not "query defined ", but rather a "user defined"

 

Let me try to explain:

There are only 6 (or could be 7...) languages where the alphabet strictly defines the language. (These are some Asian languages, Hebrew and Greek). In other languages, the alphabet could be interpreted (by a machine - not by human), in more than one language.

If a user types a query in Latin alphabet, the machine does not necessarily recognize it as English or French.

 

Let's follow a user who types a query:

  1. If that query matches a keyword (or keywords), the system is yet to define if the ad triggered (by this keyword) can be shown to the user. (I am not getting into the complicated issue which keyword matches the search term.)
  2. Only when a keyword triggers an ad, the system looks at the campaign setting, to check the language targeted.
  3. If the language targeted, matches the user's language preferences - only then, the ad enters the auction, and is getting an ad--rank.

To conclude : the system has no info on the query language, but only on the language the ad targets. Thus it is not listed in the parameter of the search term report.

 

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Reports Segment by Language

vi
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# 4
vi
Visitor ✭ ✭ ✭

Thank you Asaf and Moshe,

 

well, after all i do not understand why google doesn't offer a report for languages at least on campaign level.

 

Building extra campaigns for each language would simply overload the whole account.

 

Like you can read on your own article about AdWords Language Targeting, it is a good way to target all languages spoken in a country. I manage an account with about 10 million Keywords. Doing this for all the languages spoken in my country would just overload the whole account.

 

What i want to know is the conversion rate segmented by language. For example i would love to see the following information on campaign level:

German cr (many-per-click): 10%

Turkish  cr (many-per-click): 6%

 

Is it really not possible?

Re: Reports Segment by Language

Top Contributor
# 5
Top Contributor

vi;

I will try an and check further on that.

I agree that some  kind of report (e.g, ad-group level) should be available. I will look further into that.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Reports Segment by Language

vi
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# 6
vi
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HEy MosheTLV, any progress there?

Re: Reports Segment by Language

Top Contributor
# 7
Top Contributor

Hi vi;

I did look into that. I looked at Geo-report and API reports,

 

It's available under API reports (under criteria reports).

 

 

Searching more deeply the topic, and another language thread open, that has no conclusive answer, I was rethinking my first answer. Could be that I was wrong. I will try to get a Google engineer or another "language specialist TC", to look into this.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Reports Segment by Language

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Hi Moshe, did you have any response from Google?

Re: Reports Segment by Language

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭
Hi Alan,

I know no solution within Adwords. However I can recommend you using Analytics. Go to the language report, and filter Adwords visitors only. This is not the most comfortable way to make decisions, but it is better than nothing.

Re: Reports Segment by Language

[ Edited ]
Community Manager
# 10
Community Manager
Hi All, 
 
There isnt a way to get a report on the "Language" that was used to find the ad and click on it, and the only "workaround" is to create campaigns with specific languages, as some of you have mentioned. We wouldn't really recommend this for various reasons, like quality score, and might get complex because of the way we detect languages as per the our Help Center article here.
 
Each Google domain has a default language. For example, Google.com defaults to English, Google.fr defaults to French, Google.cn defaults to Chinese, and so on.
 
The default language can be changed via the Preferences link on the Google homepage. A Spanish-speaker living in the United States, for instance, may want to perform searches on the U.S. domain, Google.com, but could change the interface language setting to Spanish. In that case, he would see ads targeting Spanish instead of English.
 
While your campaign always targets searches with a matching interface language, your campaign may also target searches or Google Display Network sites that we detect are written in your target language.

On the Google Display Network, AdWords may look at the language of the pages that someone is viewing or has recently viewed to determine which ads to show. This means that we may detect the language from either pages that the person had viewed in the past, or the page that she is currently viewing.

 

I hope this helps!
Kathleen