Reporting total PPC Conversions
Am i right in thinking that i can total the Assisted Conversions plus the total goal conversions to indicate the total conversions due to PPC campaigns?
So our total goal conversions from PPC source in analytics is 51 and the assisted conversions are 36, giving us a total of 87?
Re: Reporting total PPC Conversions
Thanks for posting to the Community! The way you count your conversions is up to you, but I would be careful with just saying that assisted conversions + goal completions = total conversions. Mainly because there can be double counting across assisted and last conversions (mentioned at the bottom of this guide in the Analytics help center): https://support.google.com/analytics/answer/1191204?hl=en.
Just my two cents--but I'm sure some of our experts can give you their thoughts as well.