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Reporting the Cost column for Callouts

[ Edited ]
Collaborator ✭ ✭ ✭
# 1
Collaborator ✭ ✭ ✭

Hello,

 

What exactly are the individual values on the callout reports, the  rows "Cost" ? Are these values useful to anyone  or anything , except inducing confusion ?

 

The bottom line "Total -all callouts" sum,  somehow doesn't add up with the sum of all individual callout costs Smiley Happy

 

It seems an amusing confusion.

 

callout-fun-confusion.png

 

Edit : as the picture above is not rendered here is the upload on my google drive http://goo.gl/hNNnUA

 

2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Adrian B
September 2015

Re: Reporting the Cost column for Callouts

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭
Hi Adrian,

The report you are looking at shows that you have received 413 clicks when XYZ callout extension shown with your ad. RON651.76 is basically the cost of clicks.

You can also segment your report to see click type (Headlines, sitelinks, click to call mobile etc)

Cheers,
Nouman

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Adrian B
September 2015

Re: Reporting the Cost column for Callouts

Participant ✭ ✭ ✭
# 5
Participant ✭ ✭ ✭
HI Adrian,

It is rather confusing, and there have been a few questions about it. What needs to be understood is that the cost column for an individual call out is how much was spent when that call out was present. Now the fact that you can have 2-4 call outs present is where it gets confusing. if you spent $40 on ads with call outs yesterday and there were always 3 out of your 4 call outs present (equally shown) then you would see $30 for each call out (as each one was seen 75% of the time) with a total of $40.
If all 4 of your call outs were present on every ad then it would show $40 for each call out and a total of $40.

So in essence your query is correct. The total column is what the actual cost of ads that showed call outs accrued.

It is a bit confusing, only because the information is presented together implying they are derived from each other when they are actually independent pieces of information derived from ad clicks and what was present on the ad.

Hope this clears it all up!

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Adrian B
September 2015

Re: Reporting the Cost column for Callouts

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭
Hi Adrian,

The report you are looking at shows that you have received 413 clicks when XYZ callout extension shown with your ad. RON651.76 is basically the cost of clicks.

You can also segment your report to see click type (Headlines, sitelinks, click to call mobile etc)

Cheers,
Nouman

Re: Reporting the Cost column for Callouts

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭
Yes, thank you. If we look at Totals on the keywords tab we are used to see Total as a Sum.

So " Total callouts" which implies an addition of callouts data is not really a Total/ Sum of the cost column ?

Re: Reporting the Cost column for Callouts

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭
The total of Keywords tab include the cost of all keywords where as the "Total callouts" sum those keywords cost that have clicks when your ad extension shown up with your ad. (Since ad extensions not always shown up so both Keywords and Callouts data will always have difference.)

Cheers,
Nouman
Marked as Best Answer.
Solution
Accepted by topic author Adrian B
September 2015

Re: Reporting the Cost column for Callouts

Participant ✭ ✭ ✭
# 5
Participant ✭ ✭ ✭
HI Adrian,

It is rather confusing, and there have been a few questions about it. What needs to be understood is that the cost column for an individual call out is how much was spent when that call out was present. Now the fact that you can have 2-4 call outs present is where it gets confusing. if you spent $40 on ads with call outs yesterday and there were always 3 out of your 4 call outs present (equally shown) then you would see $30 for each call out (as each one was seen 75% of the time) with a total of $40.
If all 4 of your call outs were present on every ad then it would show $40 for each call out and a total of $40.

So in essence your query is correct. The total column is what the actual cost of ads that showed call outs accrued.

It is a bit confusing, only because the information is presented together implying they are derived from each other when they are actually independent pieces of information derived from ad clicks and what was present on the ad.

Hope this clears it all up!