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Report on the demographics of click through respondents to google ads?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

So that we can target both genders, I am trying find out whether our google ads are gender biased.  Is there a report available which gives approximate gender statistics for "Clicks" ?

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Re: Report on the demographics of click through respondents to google

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆

Hello Philowa, 

 

Welcome to adwords community, 

Google identifies a customer's Internet Protocol (IP )address. as My experience Google doesn't track Gender Basis, 

Re: Report on the demographics of click through respondents to google

Top Contributor
# 3
Top Contributor

Hi philowa and welcome to the forum.  As I suspect you know, AdWords does allow targeting by demographic (including gender) but only on the Display network (or Video Campaigns).  However, I don't think there are any reports on the likely response to a given topic or interest; my advice would be to start a small, low budget Campaign then examine the real data that's returned from that experiment.  

 

All AdWords Accounts are different so real data is really worth far more than any report.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Report on the demographics of click through respondents to google

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Thank you Jon for your response.  

I was coming to the same conclusion.